Engaging HP Hit Print Video
This video for HP printers is a fascinating reinvention of what is essentially flip card animation. What I love here is the story line and how well it is executed. The viewer becomes emotionally...
View ArticleAdvertising Messages That Work – Part 3: Supporting a Cause
I am a big proponent of cause marketing. I’ve produced some very successful campaigns. Every company should involve themselves with a cause. It is probably the greatest win-win endeavour in...
View ArticleVolkswagen Superbowl Ad – Viral luck?
This is Volkswagen’s Superbowl XLV ad entitled The Force. As I’m writing this, the video has been viewed almost 13 million times on YouTube. Crazy right! But what’s really crazy is that right now, the...
View ArticleWhite Hot Ad
If you come here often, you might be surprised by such a straight forward post title — a direct tie-in to the visual. But you won’t be surprised by the segue into a discussion of web analytics which is...
View ArticleMessage Received
Advertising is not the most reputable business to be in. In terms of respect for professions, ad people are pretty close to the bottom – just above lawyers. It’s little wonder. Much of what we do is...
View ArticleVine – You have 6 seconds to tell your story
Vine is a new smartphone app with the potential to do for video what Instagram has done for photos. The videos are limited to 6 seconds. Not surprising then that the company was acquired by Twitter....
View ArticleLayar – Augmented Reality
According to the company website “Layar is the world’s leading platform for augmented reality and interactive print. We enable publishers and advertisers to enrich their print material with engaging...
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Outrage Marketing Leaves a Bad Taste
An ad from an Australian winemaker has been banned in the UK for being sexist and degrading toward women. The video version of the ad features a woman in an elegant white dress extolling the virtues of...
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Holiday Advertising
Advertising reaches peak saturation during the holiday season. Every brand pushing every product imaginable, assaulting the consumer psyche at every turn. Indoor, outdoor, in all media and in every...
View Article2015 Project Review Showreel
A collection of projects from 2015. Got a minute? Check it out. The post 2015 Project Review Showreel appeared first on .
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